TFI - Bike Week 2022
ECD: Des Creedon
Senior Art Director: Mikey Ryan
Senior Copywriter: Martin Corcoran
Paper Artist: Helen Musselwhite
Animation: Mark Murray
Account Director: Aoife McCarthy
Account Manager: Katie Corscadden
Retoucher: David Picquenot
Digital: Daniel Coss
Bike Week is about encouraging people, of all levels, to cycle. Whether you are an experienced mountain biker, a casual commuter or even a first timer, Bike Week is for you. As we are talking to a wide audience we needed a visual device that could work for every level. The bicycle gears, the driving force of every bike, became a perfect solution to house a world of multiple cyclists along their cycling journey.
Teaming up with Illustrator Helen Musselwhite we created a beautiful paper craft representation of our bicycle gears and cyclists. All hand crafted and and shot in camera.